Lipton Tea stands for openness, tolerance and togetherness. That’s why Lipton means welcome. Sadly, Germany is still struggling with welcoming the world. With a little help of the Lipton pyramid tea bag, we transformed Germany’s most popular gesture into: “The Lipton Welcome Gesture”.
On German Unity Day we drove trough Berlin. While Angela Merkel spoke to the European Parliament inside the Reichstags building, we let her hands talk in front.
Simultaneously we spread our message online. And people reacted amazed.
That’s how Lipton became once again an ambassador of openness, tolerance and togetherness.